Is there anything more frustrating than building a new website or throwing money at ads to find out it doesn’t work?
Nothing is worse than struggling to get enough quality leads because it has a knock-on effect for your business from sales to operations.
For the past few years, we have noticed competition driving up advertising costs which led my team and I to review our marketing and perform a thorough analysis.
We examined 1000’s of marketing campaigns to figure out what worked and didn’t.
Interestingly, there was no single marketing campaign that delivered results across multiple industries.
But what we identified is that they had one thing in common.
They treated their digital marketing as a system. By marketing “system” I mean they all had the same five critical elements in place:
We have documented the system called the Lead ROI System™, which focuses on the 80/20 of marketing – that is result-oriented.
After testing it with our own business, we decided to roll this out for all our clients from local companies to leading brands, and it just works for every industry.
The results were better than expected.
For one client they generated over 4,764 leads in 3-months, which was a 10x increase in leads.
Another client generated over 517 sales and an additional $2 million profit.
In this guide, I am going to share the exact 5-step process that we use for ourselves and clients, so you too can generate a constant flow of quality leads.
Step 1: Custom Blueprint
Most businesses are getting zero return-on-investment from their digital marketing because they start by throwing money on Google or Facebook Ads.
The main problem here is they have the wrong strategy, so it doesn’t matter how much money they throw at marketing they are not going to get the results.
So you have to start with a ‘Custom Blueprint’ that brings everything together, that will help grow & scale your business using digital marketing.
There are 4 elements to a successful Custom Blueprint:
Understand exactly what you want to promote and pinpoint marketing that provides you with the best results & return-on-investment.
Understand how your competitors attract website visitors & convert them into leads. During this stage, you’ll identify opportunities to give you a competitive advantage.
Understand your customers’ questions, problems & desires, so you can align your messaging to your customers to make you stand out in a competitive market.
Now it’s time to put together an action plan together. With the right marketing strategy, you will be focused on marketing activities that deliver results.
Step 2: 10x Lead Funnel
The 10X Lead Funnel can generate up to 10 times more leads than an ordinary website.
Most marketing & advertising FAILS because they drive traffic to a confusing website.
A typical website will convert 2.75% of visitors into leads because a website doesn’t guide the prospects to the one thing you want them to do, which is filling in a form or calling you.
High-Converting Landing Pages
You NEED a high-converting landing page which guides people to take action.
There are three types of high-converting landing pages:
We create these three landing pages for people at different stages of the customer journey.
- Sales Page (Decision Stage)
- Lead Magnet Page (Research Stage)
- Video Page (Understand Stage)
These high-converting landing pages will direct customers to the next stage in your sales process.
But it doesn’t stop there. Once a person becomes a lead, we want to feed their information into a marketing automation or CRM tool, which will send them relevant information to nurture them into a customer.
The 10X Lead Funnel will position you as a business leader, building trust, and automating your marketing.
Step 3: Advanced Targeting
Now it is time to start targeting customers on Google, Facebook, Instagram & YouTube.
But the biggest problem here is that increasing competition is driving up your advertising costs.
So you need to get your customers’ attention and make sure you don’t have all your eggs in one basket.
For example, if you scroll through your Facebook Feed and Google Search Results, to notice the number of Ads competing for your attention.
Most businesses slap together an ad without really thinking about how they are going to grab their customers attention.
Below are three critical elements to targeting your customers effectively:
1. Grab the audience’s attention
Create an appealing creative to grab your audience’s attention.
2. Target the right audience
Target your ideal customer, not too small or broad.
3. Measure conversions & results
Measure the most critical metrics to understand what is working or not.
Getting your targeting right will enable you to increase your market share & improve engagement, which is more important than ever.
Step 4: Smart Retarget
People will bounce off your website and not come back. But that doesn’t mean they are not interested.
So we need to make sure we re-target them to make it easy for them to find us again.
This type of marketing is a lot cheaper than new traffic and has a much lower cost-per-click.
How you re-target your visitors will depend on how they engage with your website.
For example, if they download your lead magnet, you might want to show an ad that sends them to the Sales Page, but if they have booked an appointment, then you might want to show them an ad of a case study.
Using ‘Smart Retarget’ will help you build trust, increase your conversions and will reduce cost-per-lead, which will give you a competitive edge.
Did you know it takes 7 to 14 touch-points before people are comfortable to buy from you?